Online marketing

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since its is applying creative techniques to an in-depth study of the search engines and directories.

NetExel use a collection of best practices that change your site in ways to improve the likelihood that it will appear in the top 10 results returned by a search engine such as Google, Yahoo, and MSN. The top 10 figure is important because research has shown that most search engine users don’t go beyond the first page of 10 results when looking for something.

NetExel is committed to meeting the search engine optimization & positioning needs of your web site, to help you increase traffic to your site and therefore increase bottom line.

There are two primary methods of generating traffic from search engines:

Search Engine Optimization (SEO) is a long-term strategy to increase the visibility of your web site on the main or “organic” search results of the major search engines and high-traffic portals including Google, Yahoo & Bing. This involves ongoing effort in several areas:

  • Creating keyword-rich text content that both users and search engines find valuable.
  • Making your web site search engine friendly.
  • Gaining and maintaining inbound links from other relevant, high-quality web sites.
  • Sponsored Search or “Pay per Click” give advertisers the opportunity to bid for placement of text ads on the major search engines. Advertisers may bid for the individual keywords they select and pay only when a user clicks through to an advertiser’s web site.

The two primary PPC services are Google AdWords and Bing Ads. The major search engines run ads distributed by one of these two services.

In a few short years, paid search advertising has emerged as the most popular and fastest growing form of online advertising.

Although Pay per Click is a paid advertising service, there are several advantages over SEO:

  • The potential for increasing qualified traffic is generally greater than SEO
  • A campaign can be launched and begin generating qualified traffic with a few hours of preparation..
  • Advertisers control their budget, ad copy and targeted distribution .
  • Results are highly measurable including precise return on investment by keyword, enabling continuous refinement of your campaign.

By contrast, the primary advantage of SEO is that once an effective program is underway, there is no cost for the incremental traffic gained. Of course, SEO and PPC are complimentary, and many companies with smart online strategies employ both methods of driving qualified traffic to their web site.