Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since its is applying creative techniques to an in-depth study of the search engines and directories.
NetExel use a collection of best practices that change your site in ways to improve the likelihood that it will appear in the top 10 results returned by a search engine such as Google, Yahoo, and MSN. The top 10 figure is important because research has shown that most search engine users don’t go beyond the first page of 10 results when looking for something.
NetExel is committed to meeting the search engine optimization & positioning needs of your web site, to help you increase traffic to your site and therefore increase bottom line.
There are two primary methods of generating traffic from search engines:
Search Engine Optimization (SEO) is a long-term strategy to increase the visibility of your web site on the main or “organic” search results of the major search engines and high-traffic portals including Google, Yahoo & Bing. This involves ongoing effort in several areas:
The two primary PPC services are Google AdWords and Bing Ads. The major search engines run ads distributed by one of these two services.
In a few short years, paid search advertising has emerged as the most popular and fastest growing form of online advertising.
Although Pay per Click is a paid advertising service, there are several advantages over SEO:
By contrast, the primary advantage of SEO is that once an effective program is underway, there is no cost for the incremental traffic gained. Of course, SEO and PPC are complimentary, and many companies with smart online strategies employ both methods of driving qualified traffic to their web site.